Market Overview for Florence
There are 5 active listings in Florence with a median list price of $275K and a median sold price of $190K.
Homes average 75 days on market.
Over the past 30 days, 1 homes have sold, with 8 sales in the past 12 months.
The average price per square foot is $163.
About Florence
Florence is a small city of approximately 1,300 residents in Williamson County, located about 50 miles north of downtown Austin along US Highway 195. The town sits on rolling terrain at the edge of the Blackland Prairie and the Lampasas Cut Plain at an elevation of roughly 1,050 feet, higher than most Austin-area communities. The landscape is characterized by thin limestone soils, native grassland, scattered mesquite and oak trees, and ranch fencing stretching to the horizon in all directions. The North San Gabriel River lies several miles to the south, and the countryside around Florence is predominantly cattle ranch and hay production land with minimal suburban development.
Florence's real estate market is among the most affordable in the Williamson County area. Home prices range from the $100,000s for older houses in the small town grid to $400,000 or more for properties on acreage outside the city limits. The median home price within the Florence area sits around $275,000. Properties tend to sit on larger lots than those found in Austin's suburbs, and rural parcels of 5 to 20 acres or more are common in the surrounding area. There are no master-planned communities or large subdivisions; housing consists of a mix of older homes in town, manufactured homes on rural lots, and custom-built ranch houses on acreage.
Florence ISD is a small district enrolling approximately 1,200 students across an elementary school and a combined middle/high school campus. The district serves Florence proper and a large rural attendance zone that stretches across the surrounding ranchland. Class sizes are small, and the district offers agricultural science and FFA programs that reflect the rural economy. For higher education, residents travel south to Georgetown for Southwestern University, to Round Rock for Austin Community College, or to Austin for the University of Texas, each roughly 40 to 50 miles away.
The local economy in Florence is small and centered on agriculture, ranching, and the services that support them. A few small businesses, a gas station, and a convenience store serve the town. Most working residents commute south to Georgetown, Round Rock, or Austin for employment, with drive times of 40 to 60 minutes to downtown Austin via US-195 and I-35. The town has a volunteer fire department and a small post office. Florence's annual event calendar is modest, with community gatherings typically organized through churches and the school district. The surrounding ranch country offers hunting leases, and Stillhouse Hollow Lake lies about 20 miles to the north near Belton, providing fishing and boating access.
Living in Florence
Florence's median household income is approximately $55,000. The median age is in the mid-30s. About 15% of adults hold a bachelor's degree or higher. The community has a distinctly rural character, with many families involved in ranching and agriculture for multiple generations. A small number of newer residents have been drawn by the affordable land prices and the desire for a country lifestyle within commuting distance of the Austin metro, though the long drive limits this trend.
Daily life in Florence is quiet and rural. The town has no grocery store; residents drive to Georgetown or Jarrell for H-E-B and other shopping. A convenience store and a few small restaurants along US-195 handle basic needs. Florence City Park provides a playground and open space, and the school campus serves as the community's primary gathering point for sports events, school performances, and social functions. High school football and basketball games are among the most attended community events. The Florence Public Library operates limited hours in a small building in town. Churches play a central role in social life, hosting potluck dinners, holiday events, and youth programs. For recreation beyond the immediate area, residents travel to Stillhouse Hollow Lake for fishing, Georgetown for the San Gabriel River trails, or to Austin for broader entertainment and cultural options.
Things to Do in Florence
- Lake Georgetown: Army Corps of Engineers lake approximately 10 miles south of Florence with 26 miles of shoreline, the 16-mile Goodwater Loop hiking trail, camping, and fishing.
- Williamson County Sheriffs Posse Arena: Rodeo arena near Florence hosting seasonal rodeo events, barrel racing, roping competitions, and community gatherings for the rural Williamson County area.
- Florence Farmers Market: Seasonal market in downtown Florence where local growers and ranchers sell produce, meats, honey, and handmade goods.
- Stillhouse Hollow Lake: U.S. Army Corps of Engineers reservoir about 20 miles west near Belton with boating, fishing, swimming, camping, and hiking along 6,430 acres of water.
Major Employers in Florence
- Florence ISD (Education): Largest employer in the community with approximately 150 staff members across three campuses serving 1,100 students in a 2A district.
- Williamson County (Government): County government with offices in Georgetown (15 miles south) employing over 2,000 people countywide in administration, courts, and law enforcement.
- Georgetown Health Foundation (nearby) (Healthcare): Regional healthcare system based in Georgetown approximately 15 miles south, operating clinics and hospital facilities accessible to Florence residents.
- Local Ranch Operations (Agriculture): Multiple cattle and livestock ranches in the Florence area collectively employing dozens of workers across thousands of acres of ranch land in northern Williamson County.
Florence Schools
Florence is served by Florence ISD. Students typically attend Florence Elementary for elementary school, Florence Middle School for middle school, and Florence High School for high school.
School District: Florence ISD
Public Schools
- Florence Elementary
- Florence Middle
- Florence High School
Pre-Schools
- Florence ISD Pre-K - District-operated pre-kindergarten at Florence Elementary for eligible 4-year-olds in the Florence attendance zone.
- Florence First Baptist Preschool - Part-day preschool program for 3- and 4-year-olds operated by First Baptist Church of Florence.
Private Schools
- Heritage Academy - Small private school in the Florence area offering individualized instruction with a focus on traditional academics and character development.
Frequently Asked Questions
How far is Florence TX from Austin?
Florence is approximately 50 miles north of Austin. The drive via US-195 to Georgetown and then I-35 south takes roughly 50 minutes. Georgetown is about 15 minutes south of Florence.
What school district serves Florence TX?
Florence ISD serves the community with approximately 1,100 students across three campuses. The district includes Florence High School (2A), Florence Middle School, and Florence Elementary, with strong FFA programs.
What are home prices in Florence TX?
In-town homes in Florence typically range from $175K to $325K. Properties on acreage (5 to 20 acres) list from $350K to $700K depending on improvements. The area attracts buyers seeking rural living near Georgetown.
Is Florence TX a good place to live?
Florence offers a rural lifestyle with open ranch country, low density, and a close-knit school community. Georgetown is 15 minutes south for shopping and services, and the area is growing as buyers seek affordable acreage near the I-35 corridor.
What county is Florence TX in?
Florence is in northern Williamson County, one of the fastest-growing counties in Texas. The county seat is Georgetown, located about 15 miles south of Florence along US-195.